- Recruiting even more monthly donors with a higher likelihood of staying -- whether they are acquired directly, or by converting existing supporters.
- Delivering well-planned and executed on-boarding and commitment-building processes and
communications to new regular givers -- so that both early retention and monetary value increases.
- Increasing monthly donor loyalty and long-term value by delivering 'touch points' that are proven to resonate positively with them.
- Helping to better measure monthly donor retention, value and loyalty -- so that testing and rolling-out successes is more cost-effective.